Sports events are more than just about the sport. Where athletes go, supporters follow. Supporters are of course looking for the ultimate experience during the whole event. Are you organising a sports event? Do you want to offer your guests a great experience? If hospitality is involved then Veldeman is not far away.

 What is hospitality?

Hospitality at sports events is all about providing the ultimate experience, where your guests have the feeling that no expense or effort has been spared. Every detail must be just right: the location, the accommodation, the reception, the catering and the experience. But it all starts with the right location. Perhaps the location is a bit of a challenge? At Veldeman’s, we never shy away form a challenge. We can build the accommodation and furnishings so that everything is picture-perfect. That way, you know your guests are getting the best.

The challenge at Oude Kwaremont

Let’s use a textbook example. The VIP village at Oude Kwaremont during the Tour of Flanders. Working alongside Panama Events, we built a complete supporters village stretching for over 300 meters along the course. Anyone who knows this section of the course, knows how uneven it is. To iron out this unevenness, we laid 120 metres of footpaths so that the invited guests were easily able to access the reception area. There they were received in attractive, transparent arched halls. We had also set up eleven aluminium-framed halls which served as private boxes, the buffet area, other catering facilities and technical areas.


Do you want your guests to be able to cheer on the cyclists from an iconic spot, just a few metres away? We also came up with a solution for this, by building a three story grandstand that followed the bend in the road. Supporters could not get any closer to the cyclists than this. That really is the ultimate experience.



We think along with you

You can come to us with any idea and be sure of a warm welcome. We think and work with you, searching for ways to create the ultimate experience. In doing this, we test the concept against the possibilities offered by the location and draw up a concrete action plan in which the visitor’s experience is always the main focus. In this way, the technical feasibility and hospitality of your sports event go hand in hand.

Hospitality at your next sports event?

Would you like to make your next sports event really unique? We will be pleased to help you.