How did we do it?
Once again Brussels was the organisation’s chosen starting place for the 106th Tour de France, 50 years on from cycling legend Eddy Merckx’s first Tour victory. Indeed, the city was last honoured as such in 1958. During the Grand Départ, Brussels was immersed in the themes of cycling and the super champion, Eddy Merckx.
The details, technical coordination and implementation of the various VIP villages and correlating VIP hospitality were designated for the third time to the East Flemish company, Panama Events. As a partner to Flanders Classics, this events agency was responsible, among other things, for the assembly and hospitality of the VIP pavilions, built annually by Veldeman, during the Tour of Flanders. Panama Events chose Veldeman as its partner for the Grand Départ too.
For this large-scale event Veldeman built a number of VIP pavilions under the Atomium. These included 6 alu halls, totalling 115m in length and a surface area of around 2,500 m². The event was the ideal opportunity for businesses and entrepreneurs to invite clients, colleagues and business relations. Over the course of 2 days more than 8,000 VIPS and guests were received. They could follow all the cycling highlights up close and personal.