How did we do it?
Since the first Polo Brabant edition in 2009 the event has evolved into the largest business hospitality event in the Benelux, and is counted among the elite polo tournaments in the world. The polo and networking event is organised annually in June by Waalre Polo Club on the Eeckenrhoode Estate. The organiser, BYLEI, aims to introduce and strengthen business relations in an innovative way.
During the tenth edition, over the course of two packed days, around 1,900 guests enjoyed a unique, welcoming ambience with a stimulating programme and thrilling polo matches. BYLEI called upon Veldeman to provide the enormous polo pavilion.
Veldeman built a gigantic VIP tent that measured a staggering 105 m in length. This was equipped with luxury spectator boxes, stunning tables, kids’ attractions, lifestyle shops and urban food courts. The terrace provided the guests with optimum viewing across the green pitch, equating to five football fields in size, where the polo spectacle unfolded before their eyes. The professional Polo Brabant team personally ensured the guests’ every need was met. Polo Brabant Night was held on the Saturday, that finished a fantastic afternoon and evening off in magnificent party style. The Sunday consisted of a varied programme catering for kids and young adults, where a convivial, family ambience prevailed. It was an atmospheric weekend, brimming with special highlights.